Direct access
You deal with me. No account manager translating your brief to somebody you’ve never met.
Independent UK social media · content · digital
Social media built to work.
Strategy, content and day-to-day social support for businesses that want to be seen, remembered and worth following — without paying for a bloated agency.
✓ Strategy + content✓ Short-form video✓ UK-based✓ Direct support
Selected work
Proof beats promises.
The best pitch for social work is showing you can actually build and run an audience of your own. Volcoholics is the live proving ground.
BUILT FROM ZERO · VOLCOHOLICS
A social-first media brand — built, grown and run hands-on.
Volcoholics combines YouTube livestreaming, short and long-form video, social publishing, community engagement, search-led editorial content and a custom-built live information platform. Strategy, creative, production and technology all meet in one real-world project.
YouTubeShort-form videoSocial contentCommunitySEOLive streamingCustom web
View the case study →What you actually get
Useful support without the agency theatre.
Practical thinking
If you don’t need something, I won’t sell it to you. Sometimes the right answer is surprisingly small.
Real-world experience
Social, video, websites, SEO, live content and automation are things I actually run — not services copied from an agency menu.
Flexible support
One job, recurring support or several disconnected bits that need making sense of. No need to squeeze everything into a package.
The BuiltSocial approach
No conveyor belt.
No mysterious middlemen.
No mysterious middlemen.
Direct communicationYou speak directly to the person planning and producing the work. No account-manager relay race.
Clear, upfront pricingClear scope, sensible deliverables and no mysterious extras appearing halfway through the month.
Plain EnglishNo trend-chasing for the sake of it. You’ll know what we’re doing, why we’re doing it and what we’re looking to achieve.
Built around real experienceSocial, video, live content, web and SEO are things I actively run — not services copied from an agency menu.
Deliberately small
BuiltSocial is personal on purpose.
I’m Darren. I plan the work, make the content and build the technical bits. When you email BuiltSocial, you’re talking to the person actually doing the job.
BuiltSocial exists to give businesses the useful parts of having a social and digital team without the layers, retainers and hand-offs that often come with a traditional agency.
How it works
From “we should post more” to a plan.
01
Show me where you are
Existing channels, neglected channels or starting from scratch — we begin with what you have and what the business needs.
02
Build the plan
I’ll recommend the channels, content mix and level of support that actually make sense — not every platform because it exists.
03
Make & publish
Content gets planned, created, refined and published with a consistent voice and a reason for being there.
04
Learn & improve
Use the numbers that matter, learn what earns attention and keep improving rather than filling a monthly posting quota.
Already posting but getting nowhere?
Send me your social channels. I’ll take a look and tell you where I think the clearest opportunities are.
Let’s build something worth following
What could your social be doing better?
No hard sell and no obligation. Give me the rough outline, your current channels and what you want them to achieve. I’ll get back to you as soon as I can — usually within one business day.
UK-based · Social-first · Straightforward advice