Landing pages & websites
Fast, focused pages and lightweight websites designed around a clear purpose instead of unnecessary complexity.
03 / Web, SEO & digital
The technical bits should pull their weight too.
Landing pages, websites, search visibility, analytics and automation when social needs somewhere useful to send people.
What that means
Social-first, with proper technical backup.
SEO & search visibility
Technical and on-page improvements, useful content structure and sensible search optimisation.
Analytics
Measurement that helps connect content and campaigns to what people actually do next.
Automation & integrations
Practical workflows and custom digital glue where repetitive tasks or disconnected systems are getting in the way.
Built, not just installed
Sometimes the useful bit doesn’t come off the shelf.
Custom digital work · Volcoholics
Web, live data and automation working as one system.
The wider Volcoholics setup goes beyond a public-facing website. It includes custom live-data interfaces, search-led content, automation and technical workflows built around what the audience actually needs.
That does not mean every business needs custom software. It means when an off-the-shelf tool stops being useful, I’m comfortable joining the dots properly.
See the Volcoholics case study →Where social sends people
The post isn’t always the destination.
Social can create the attention. Sometimes you still need somewhere useful for that attention to go.
Campaign landing pages
Enquiry & contact pages
Event pages
Lead capture
Product & service pages
Tracking & analytics
Search-friendly supporting content
Simple automations
Useful SEO
SEO without the monthly mystery box.
Technical fixes, sensible page structure, useful content and measurement you can actually understand.
No dressing up routine checks as strategy and no giant automated report whose main achievement is making the work look complicated. The aim is simple: help the right pages get found and understand what happens next.
The process
Join the dots.
01
Map
See how social, search, website and enquiries currently connect.
02
Fix
Remove obvious friction and technical weak points.
03
Build
Create the landing page, tracking or workflow that is missing.
04
Measure
Check whether the wider setup is helping social produce useful outcomes.
Got a digital bit that isn’t pulling its weight?
Tell me what isn’t working — website, search, tracking, landing page or some awkward process held together with copy-and-paste. I’ll tell you what I’d fix first.
Sometimes the answer is a rebuild. Quite often it isn’t.