A recognisable identity
Deep pub greens, warm amber accents, bold typography and imagery give the site a character of its own.
Case study · The Backyard Local
Your pub. Your way. A website with personality to match.
The Backyard Local is about creating your own little pub at home without spending a fortune. BuiltSocial developed a distinctive online home for practical build guides, real garden bars, affordable ideas and the occasional DIY disaster.
Brand identityWebsite designContentSEO foundations
The idea
A proper pub feel. Without the fancy-pub budget.
There are plenty of aspirational garden-bar sites. The Backyard Local takes a more down-to-earth approach: work with what you've got, make it your own, and share what actually works.
The website needed to feel like the brand — welcoming, practical and a little bit pub-like — while giving visitors straightforward routes into builds, tips, bar essentials and inspiration.
Content that is easy to explore
Clear sections for garden bar builds, DIY how-tos, bar essentials and ideas — without turning the homepage into a wall of links.
Real work in progress
The Crocs and Socks garden-bar rebuild brings genuine, ongoing experience into the articles rather than pretending every project is effortless.
Room to grow
Search-friendly page structure and useful product-focused content give the project a foundation for future publishing and affiliate links.
What BuiltSocial delivered
A content brand, not just a homepage.
Brand direction & visual identity
Responsive website design
Content categories & navigation
Build guide presentation
Real-project storytelling
Bar essentials & product content structure
On-page SEO foundations
Affiliate disclosure & supporting pages
The bigger picture
Useful content comes first.
The Backyard Local is an evolving publishing project, not a finished campaign with a made-up success story.
Its value as a BuiltSocial case study is in the thinking behind it: a clear audience, a memorable identity, a practical content plan and a website designed to support all three.
And yes, some of the best material comes from getting covered in sawdust while rebuilding a garden bar.
Got an idea worth building around?
From a new brand and website to the content that keeps it useful, let's work out what the project actually needs.